According to experts in economics, the way veterinary practices approach pricing is a critical part of business success. Price is one of the main reasons nearly 50 million animals don’t see a veterinarian at least annually, with more than 50% of owners (whose pets don’t receive regular care) indicating they don’t see the value in regular veterinary care. With a value-based model, the price of products and services is set according to their value to the customer, rather than the cost to the veterinarian. AVMA provides this article on pricing strategy, and VHMA offers guides to best practices to help veterinarians implement value-based pricing.
Posted July 9, 2021