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Google Has Split Into Four Types of Searches

by Kelly Baltzell

Google used to be simple. All a company had to worry about was being at the top of the Google search engine. Now, Google has divided the type of searches it offers into four different categories; original organic search, local search, AdWords and mobile search. Plus, to be seen in all the areas where pet owners are searching, a business needs to be active in all four types of search and be at the top of each catagory. Google is making these changes to respond to how people are utilizing it’s search engine and to make sure people don’t drift over to Facebook to find information instead. Come to this lecture to learn:
• What each of the four types of searches does on Google and how people engage with these type of searches.
• What a vet hospitals needs to do today to be seen on Google in all four areas of search and get tails through the door.
• How all four search interact together to form a seamless search experience for the pet owner.

Kelly Baltzell, M.A. is President and CEO of the Beyond Indigo family of companies, which she founded in 1997. Under her leadership, Beyond Indigo companies have developed all types of veterinary websites that now reach millions of people each year in multiple countries. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011. She has also spoken and been published in Australia, New Zealand, Canada, and the UK. Kelly graduated from George Washington University with a degree in international affairs and economics and received her master’s degree in counseling and psychology from St. Mary’s.

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2020 DVM Masterclass Schedule