Terra Shastri Teaching and building a client-centric culture is Terra’s passion. With over 25 years experience inspiring multi- disciplinary teams to deliver an amazing client experience, Terra knows how to energize staff and get them motivated to provide “WOW” experiences. Knowing that every detail speaks to a client, she encourages people to look at everything through the lens of the client and provides team members with effective communication tools that improve client commitment and overall satisfaction ensuring client retention.

Terra is the Director of Business Development & Strategic Initiatives at the Ontario Veterinary Medical Association. She is responsible for assisting with the economic research conducted with veterinary hospitals across Canada and the U.S. in addition to providing consultation services to hundreds of clinics, while also conducting career coaching sessions with veterinarians. Terra is the regular contributor to several veterinary publications across North America with her WOW Factor and practice management articles – focusing on the client experience, communication, marketing, management and compliance.