Strategic Plan Update

WA Veterinarian Magazine

by WSVMA

Jan/Feb 2016

The WSVMA Board of Directors has completed their first year under the new strategic management system. As they cross objectives off the strategic plan, new ones have been developed for the upcoming year. Read what they have to say about how it’s working.


Dr. Michael Anderson

Our goal is to build trust between the WSVMA and all Washington veterinarians, the public they serve and the animals in their care, and to be the pre-eminent platform for honest discourse concerning both topics upon which all can agree and those upon which there is disagreement. The goal is the betterment of the well-being of animals, the safety of the public, and the health and well-being of the veterinarians of Washington.

Communication was my initial assignment with this vision, connecting animal issues to Washington veterinarians, owners, regulators and legislators. Communication needs to be the clearinghouse of Washington-centric, timely, filtered, easily and readily accessible information. Additionally, it should be the hub to reference materials, people, businesses and agencies. During the past 12-18 months, the WSVMA has focused on this vision and has brought you significant changes in content and delivery and we’ll continue to adapt to the communication needs of its members and the public. I am looking forward to the coming assignments of outreach and assisting new graduates.

Our goal is to build trust between the WSVMA and all Washington veterinarians, the public they serve and the animals in their care...

Dr. Paul DeMaris
The purpose of the objective on membership models is to look at new ways to present our dues and offer value to our members. We want to change the structure to appeal to potential members and improve value to members. Going from individual to practice-related forms of membership will be evaluated. Our goal is to improve the value of membership and to keep dues reasonable for everyone.

We are going to support veterinary students and show them the benefits of our Association. We will meet with students and offer them support during school and throughout their careers. To encourage them to be involved so that their needs can be addressed now and later as they become our colleagues. We offer mentorship, financial planning and at the conference will have a job fair. Involvement now will lead to involvement later and we need this to learn about their ideas.

Dr. Kathy Hickey
The WSVMA has committed to advocate for Washington Veterinarians with the many pharmacy issues currently affecting our field. We have actively commented on and are monitoring the FDA’s new Compounding Guidelines, in addition to following the Fairness to Pet Owners Act and FDA ruling regarding Ketamine availability. We will continue to provide education and updates regarding pharmacy matters as they arise.

As the WSVMA strives to be transparent to our members, we are also evaluating the best ways to communicate and seek feedback, in order to accurately represent ALL veterinarians in Washington State, including those in rural locations and/or without active local veterinary associations.

Dr. Diane Pinkers
My goals for our plan for the year are to complete a Marijuana Information sheet for both clients and veterinarians, informing them of the legal and medical aspects of marijuana use in pets. That will be completed shortly. An ongoing project is to improve transparency of the board to the membership—we want you to know what we are doing, and to be active in feedback. We are YOUR organization, and we want the veterinarians in Washington State to be informed of issues that affect their medical and business practices. As part of that endeavor, we will be setting up short meetings in areas of the state that have no local representation, to introduce ourselves to veterinarians, understand what concerns you have, and promote membership in our organization.

Dr. Diana Thomé
Advocacy for Washington veterinarians is one of the most important objectives of the WSVMA. Over the last year, the WSVMA has worked with the Veterinary Board of Governors to outline a new standard for the veterinary-patient-client-relationship that we feel is fair to veterinarians across species and specialties. We have worked closely with the Pharmacy Commission to both identify and resolve issues arising from the increasing use of human pharmacies to fill medications. We are also playing an integral role in the development of new standards for compounding.

The WSVMA successfully blocked a King County initiative to mandate reporting of companion animal Rabies vaccination records. To prevent future efforts similar to this, the WSVMA worked with the Veterinary Board of Governors to make the Rabies certificate part of the confidential medical record.

Strategic objectives for the coming year:

Membership

  • Evaluate membership models by August 2016
  • Establish a New Grad academy
  • Improve student interaction (personal and Association) WSU, OSU, MSU, USU

Communications

  • Transparency/Board communication to membership
  • Pharmacy – Info sheets for members
  • Marijuana info sheets for veterinarians and clients

Advocacy

  • Address pharmacy issues pertinent to the practice of veterinary medicine

Education

  • Establish new committee for Vetmed Matters Conference
  • Pharmacy – CE
  • Regional outreach and Focus Groups

Strategic objectives accomplished within the last year:

  • Stopped potential mandatory reporting of rabies vaccines in Washington counties.
  • Implemented a new leadership program for young veterinarians. The WSVMA Power of Ten Leadership Academy started in November.
  • Addressed the issue of declawing by surveying members and developing resources.
  • Review and add content to the WSVMA website. Added sections on animal disease alerts, food recalls, judicious use of antimicrobials, the new Veterinary feed Directive, and more.
  • Worked with the Pharmacy Commission to address medication errors by pharmacists.
  • Designed new program for members to study industry issues in depth. The first VetMed Matters Conference is being planned for April.
  • Reviewed WA Veterinarian magazine for continued viability in its current format.
  • Increased funding to the WSVMA Political Action Committee (PAC).
  • Opened up membership for practice managers and staff.
  • Evaluated and updated technological needs at the WSVMA office.
  • Added videoconferencing service to facilitate meetings and webinars.
  • Continued with the development of an app for the Pacific Northwest Veterinary Conference.