Pricing…in the Veterinary Industry and the Practice
How is your veterinary practice performing? The obvious response is to discuss staff credentials and training, and perhaps the availability of state-of-the-art medical equipment. But don’t lose sight of the fact that the practice is a business – and in evaluating its performance, financial and organizational issues should be considered. Of all the business decisions the practice makes, those involving setting prices for new products and services and changing existing prices are among the most important and impactful. Why? Because no other...
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