Forward booking simply means booking the pet’s next appointment before he/she leaves the practice after the current visit. This should be done for both medical progress exams (rechecks) and for preventive healthcare (i.e., annual or six-month) exams.
What kind of difference can it make?
In addition to helping our clients enjoy a longer & healthier quality of life, the 2013 AAHA State of the Industry report estimated that moving the percent of forward booked appointments from 5% to 10% could generate about $40,000 in additional revenue for a typical practice. In most practices, 50% to 70% of that extra revenue will drop to the bottom line as additional profits.