WSVMA DVM: Masterclass Webinar on Marketing: Google Has Split Into Four Types of Searches

  |   Continuing Education

Join us Tuesday, Feb. 18 at 12pm for our webinar Google Has Split Into Four Types of Searches. Kelly Baltzell from Beyond Indigo Pets will be our guest speaker. “Google used to be simple,” says Kelly. “All a company had to worry about was being at the top of the Google search engine.” Google has now divided the type of searches it offers into four different categories; original organic search, local search, AdWords and mobile search. Plus, to be seen in all the areas where pet owners are searching, a business needs to be active in all four types of search and be at the top of each category. Come to this lecture to learn:

  • What each of the four types of searches does on Google and how people engage with these types of searches.
  • What a veterinary hospital needs to do to be seen on Google in all four areas of search and get tails through the door.
  • How all four searches interact together to form a seamless search experience for the pet owner.

Kelly Baltzell, MA is President and CEO of the Beyond Indigo family of companies, which she founded in 1997. Under her leadership, Beyond Indigo companies have developed veterinary websites that now reach millions of people in multiple countries. Since 2015, Beyond Indigo has been a certified Google AdWords Partner, and works directly with Google. Additionally, Kelly has been a monthly columnist for AAHA Marketlink since 2011.

All monthly webinars are free for members. They’re recorded and made available on-demand, accessible through the WSVMA website under CE Events/DVM Masterclass. Recorded webinars provide a link to take an exam at the end so that credit can be received for non-live CE.

Whether you can join us live or later, don’t miss this important webinar. Register online at the WSVMA website. And don’t forget to check out our other monthly webinars. We’re bringing timely topics in a convenient format meant to benefit you and your practice. See the full calendar here. And stay tuned.


Posted February 7, 2020