Forward Booking is Best Practice for Your Practice

  |   Practice Management

Forward Booking is scheduling ALL patients’ next appointments before they leave your practice, regardless of the reason for their current visit. Many veterinary practices do a great job of this when it comes to medical rechecks. However, the veterinary profession often falls short when it comes to forward booking preventive healthcare checkups. According to the 2014 Veterinary Hospital Managers Association Insiders’ Insights Report and the 2013 American Animal Hospital Association State of the Industry Report, less than 3% of practices “always” forward book annual or semi-annual exams.

Why does this matter for healthy pets? Forward booking preventive healthcare appointments results in the following:

  • Healthier pets and healthier practices
  • Pet owner convenience
  • Improved patient care
  • A better bond between pet owner and practice
  • Team satisfaction

Forward Booking helps your patients and your practice. When you see patients at the right time, they can get the care they need and deserve. For instance, you can identify health issues earlier, check on heartworm/flea & tick preventive status, identify important changes in the pet’s household and educate pet owners about current topics that affect the health of their furry friend. It’s all about prevention!

Many practices worry about client pushback to forward booking, but the 2015 American Animal Hospital Association State of the Industry Report stated 6 out of 10 pet owners “will readily say yes” to forward booking their pet’s annual or semi-annual checkups. Remember, clients are used to doing this for themselves, i.e. their dentist, doctor, hairstylist. Odds are

You have probably been hearing about and maybe even considering implementing forward booking in your practice, but are not quite sure how to get started.

Visit Partners for Healthy Pets. Review and download, THE KEY TO FORWARD BOOKING APPOINTMENTS: Unlock the Potential of a Best Practice for Your Practice, an easy roadmap to Partners for Healthy Pet’s (PHP) suite of forward booking tools for your practice. You are on your way!


Posted November 8, 2019